The dilemma is never adequately explained or nailed down.
Why don’t the White Sox draw more fans?
Or, more specifically, why didn’t Sox rooters — who supposedly demand winners to spin the turnstiles — turn out in greater numbers when the team was in contention, if not entrenched in first place by large margins?
The issue without an answer carried through my coverage of the Sox in this millennium. Sox management exhibited all kinds of mental gyrations to explain why the 2000 team, cruising to an easy divisional title, had plenty of seats to sell over the Labor Day weekend. Five years later, as the World Series-bound Sox zoomed to a 15-game lead, the ballpark was not bursting with near-sellouts every night.
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