Day: January 30, 2018

White Sox rebuilding, properly communicated, goes over well with critical fans

Rick Hahn could have experienced a far worse reaction during SoxFest, and it would be understandable. Human nature prompts impatience.

But the pride of Winnetka and cerebral Sox GM had properly communicated from Day One that annual patchwork simply would not suffice anymore, and a total teardown-and-rebuild would be the only way for his listing franchise to proceed. That’s why Hahn was cheered and backslapped wherever he went.

Just be upfront and open about your intentions. Don’t hype it up with “all-in” proclamations. And some of sports most discerning, if not outright critical fans, will cut you plenty of slack.

Fans would not take to middling free agents brought in for hole-plugging and money-wasting. But the best prospects in baseball? Now, that will go a long way.

Dick Allen and his 1972 Most Valuable Player Award

Dick Allen, who completed the Roland Hemond-led rebuild, shows off his 1972 Most Valuable Player Award 40 years later at Guaranteed Rate Field.

Two historical precedents show how the Sox handled rebuilding in different ways, and got different fan reactions. Nobody but the most avid senior fans are left from the first example, but fortunately Hahn figured it out on his own with support from chairman Jerry Reinsdorf.

Finishing the team record 106-loss season in 1970, the Sox were irrelevant in Chicago. They drew fewer than 500,000 fans in ’70. Only the semi-senile Leo Durocher-fueled Cubs collapses that year, and the doozy in 1969, prevented the Sox from moving through sheer lack of interest. Fortunately, in his first year as owner, John Allyn realized the pitch-and-putt style favored by his brother Arthur of the past decade just could not continue.

John Allyn thoroughly cleaned house. Gone were GM Ed Short, manager Don Gutteridge, longtime radio play-by-play voice Bob Elson and other symbols of boring, losing baseball. Swept in were de facto GM Roland Hemond, positive-mental-attitude manager Chuck Tanner and broadcaster Harry Caray. Allyn let all know he was not in it for incremental change.

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