The terrible swift sword cut through the offices of WLUP-FM in Chicago the other day.
In radio, whether in 1968 or 2018, if a format or ownership change is announced, the sword of management cuts through quickly, without warning, and usually with no mercy. At the famed 97.9 rocker, morning man Mancow Muller went to bed on a Monday thinking he’d continue for awhile even through parent company Cumulus’ bankruptcy, which uprooted the White Sox and Bulls from Cumulus-owned WLS-AM a few weeks back.
Two weeks’ notice, a graceful departure, is not the standard in radio. Very few cashiered personalities are allowed to have even a brief good-bye party. Many are told at the end of an airshift they are finished. The bosses, throwing people under the bus to protect themselves, don’t want any brickbats thrown at them by the program hosts they are tossing away. Muller, who in previous on-air incarnations had the late Jack Brickhouse guest in a positive, respected manner, discovered on Tuesday morning WLUP was purchased by a company re-formatting the station to Christian rock. Like all other WLUP jocks, he did his last show, packed up his belongings and left without comments as TV cameras waited at the front door.
A favorite dial destination for two generations of rock fans, WLUP’s history was not fully explored in its business obituaries that made up major news in Chicago media. Former star Steve Dahl said it took God to knock rock off WLUP. He suggested “Highway to Hell” be its final song.
WLUP, nicknamed “The Loop” and named after the heart of Chicago’s signature image, became a rocker in 1977 after its previous life as WSDM — “Smach Dab in the Middle” of the FM dial at its frequency. At one point years before, its gimmick was an all-female staff of deejays.
But early in its lifetime under the new call-letters, having hired a 24-year-old character named Dahl as its morning man, WLUP put itself on the map by sponsoring “Disco Demolition Night,” the most outlandish promotion in baseball history, at old Comiskey Park.
STORYCategory Chicago Baseball History Feature Tags Bill Veeck, Chicago White Sox, Disco Demolition, Elmhurst History Museum, Mike Veeck, Steve Dahl, Tony LaRussa, WLUP