By George Castle, CBM Historian, April 3, 2020
You always treasure a native Chicagoan rising high in media as sometimes such a status seems a detriment to hiring in a “destination market” like the Second City.
Non-natives hiring non-natives gets expressed in the TV newsperson pronouncing Devon Avenue as “DEE-VON” or the baseball beat writer from Seattle having to spend his entire first season on the job educating himself about Cubs 101.
No worries about Ed Farmer, though. Tributes are pouring in after White Sox play-by-play man Farmer’s death the other day at 70, having fought the good fight against kidney disease for decades.
WGN may brand itself “Chicago’s Very Own” (“Chicago’s Own Television Station” back in the 1960s), but Farmio surely was our “Very Own.” I’d rather have someone not a classic, dulcet-toned announcer work at the top of the food chain if he can talk the city’s language, customs and history.
Farmio may have received brickbats from baseball-broadcast purists for a near-laconic, conversational on-air style, yet status as an authentic Chicagoan overrides these picky details. More specifically, a St. Rita man. The Southwest Side Catholic high school, home to so much athletic success this past century, is such a quintessential representation of the city, an amalgamation of neighborhoods and parishes from which residents drew their identities.
In remembering Farmio, Cubs color analyst Ron Coomer provided a glimpse into the academic and athletic culture of St. Rita that helped shape the former. Coomer, whose early years were spent living near Midway Airport, attended St. Rita his first two years before the family moved to southwest suburban Lockport.
STORYCategory Chicago Baseball History Feature, Chicago Baseball History News Tags Chicago, Comiskey Park, Ed Farmer, Ed Smith Stadium, Farmio, Illinois Secretary of State Jesse White, Jason Benetti, organ donations, Ron Coomer, Ron Kittle, White Sox